On November 19th, 2024, the Sales Professionals Network hosted another successful event at Genesys, where Rachael Ryan took the stage to offer her invaluable insights into leveraging research to better understand audience behavior. She focused on the challenges and opportunities presented by rapid cultural shifts and technological advancements. Ryan's expertise provided attendees with the tools to develop strategies that connect with today's ever-evolving marketplace.
The event was well-attended by students from Atlantic Technological University and the University of Galway, who benefited from Rachael’s wealth of knowledge.
A heartfelt thank you to all the members of the Sales Professionals Network for attending and making this event a success!

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