Member Resources
Check out webinar recordings, photos and handouts from recent events!
Beyond the Basics of Business: Another successful Sales Masterclass!
4 October 2023
What a fantastic kickstart to the day at the Regional Skills West Sales Professionals Network Breakfast event on the 04th October 2023.
This event was hosted at the impressive PorterShed in Galway!
The room was buzzing with enthusiasm as it brought together both businesses and students. Dr. Denis O'Hora and Professor Jonathan Levie from the University of Galway led us through an engaging session.
​
We were also delighted to see past speaker guest Emma Butler attending one of our Sales Professionals Network events.
​
This event is a shining illustration of how a sub-group within the Regional Skills Forum can effectively engage learners and enterprises, championing skills and lifelong learning.
It's truly exciting to witness the introduction of yet another new microcredentials MicroCreds course tailored for Irish enterprises.
Event Photos 04 October 2023
What a Selling for Founders Masterclass!
6 July 2023
This was an interactive and practical free session to scale your sales!
​
Professor Jonathan Levie and Melissa Moore explained what Founders told them they knew now that they wish they knew when they started, they shared four recommendations for Founder Selling and the 7 Stages of Founder Selling.
​
This was followed by a practical exercise: Opening Sales Conversation and how to Draft a Sales Strategy Document.
​
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To enroll for this course visit:
https://www.universityofgalway.ie/course s/cpd/micro-credentials/
Telephone +353 (0)91 494066
www.microcreds@universityofgalway.ie
​
​
Event Photos 06 July 2023
The Founder Selling Podcast
Micro-Credentials - The Founder Selling Podcast by Professor Jonathan Levie (Professor of Entrepreneurship and Regional Development at the University of Galway) and Melissa Moore of (The Retail Advisor, CX Sales Trainer, Lecturer, Podcast Host & SPN Steering Group Member).
​
On this podcast, Melissa helps us to understand communicating your vision for your early stage company and understanding how stakeholders (not just customers) value your new offering!
Move the Needle in Sales Event Featuring Chanelle, Lady McCoy and Chloe Gardiner
16th May 2023
Chanelle, Lady McCoy
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One of Ireland’s Most Successful Business Women, and a Popular Leadership, Business and Motivation Speaker
Co-Founder of Chanelle Medical and of Pureis, the first CBD food supplement range to be clinically tested and proven safe to use, Chanelle, Lady McCoy, is a passionate supporter of women in business and of mentoring young entrepreneurs. Her talks offer candid and unrivalled insights into business leadership and resilience.
Chloe Gardiner
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Founder and owner of, The Wonky Woolins a multi-award-winning business that provides early-stage children's toys and baby gifts.
Chloe founded The Wonky Woolins at the age of 15 after she found a collection of wonky knitted creatures in her granny's attic which had been passed through her family for generations.
​
In 2020 Chloe recognised another gap in the market and founded Baa Baa Bandits which sells yarns for arm knitting, a technique using your arms instead of knitting needles to make stitches. From there the businesses went on to receive accolades from Three, Google, GSEA by EO and former Dragon on Dragons Den UK, Theo Paphitis
Event photos - 16th May 2023
Learn from Chanelle, Lady McCoy and Chloe Gardiner on insights into sales leadership and digital marketing innovation from a unique event which took place at the Portershed, Galway on Tuesday, May 16th 2023.
Leading the Global Charge: Women in International Sales
4 March 2024
The Sales Professional Network and Regional Skills West in partnership with Galway Executive Skillnet and Glenlo Abbey Hotel and Estate were delighted to bring this exciting event “Leading the Global Charge, Women in International Sales” Keynote speakers included:
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Pamela Laird: Celebrity Nail Technician and Beauty Entrepreneur
Pamela Laird is a Dublin native with a passion for all things beauty. She is on the speed dial of magazine editors and brands alike when it comes to creating beautiful nails for photoshoots. Pamela’s work has appeared on the cover of US Vogue, Irish Tatler and Image magazine among other well-known publications.
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Pamela is also the creator of the revolutionary beauty brand Moxi Loves bringing innovative, clever, clean beauty products to the market.
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Pamela has also appeared as a contestant on RTE’s Dragons Den and in 2019, was one of the most high-achieving candidates to appear in series fifteen of BBC’s The Apprentice. Since coming third on the hit show, Pamela is expanding her ever successful beauty brand and shows no signs of slowing down.
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Emma has worked within Learning and Organization Development for many years. Her experience has been centred on working with sales teams and leaders.
She believes sales training should take on its least complicated form and from this thinking, she crafted a very clear technique specifically designed to be customer focused and not product focused. This was introduced to salespeople on Day 1 of their training and allowed the exploration of customer centric conversations that were more open and confident.
Engagement is of crucial importance and feels the best way to learn is to connect through storytelling and shared experiences.
Three years ago, she pursued a coaching qualification, understanding that sales professionals and leaders could leverage this to create individual paths in their sales journeys and how to gain effectiveness both personally and in their professional field.
Last year, she made the decision to make back into a sales role that allowed her to stay close to her L&D roots and work with organizations to map out their own journeys around change, development, and growth.
Event Photos 04 March 2024
SPN event 4 March 2024
SPN event 4 March 2024
Beyond the Basics of Business: Another successful Sales Masterclass!
4 October 2023
What a fantastic kickstart to the day at the Regional Skills West Sales Professionals Network Breakfast event on the 04th October 2023.
This event was hosted at the impressive PorterShed in Galway!
The room was buzzing with enthusiasm as it brought together both businesses and students. Dr. Denis O'Hora and Professor Jonathan Levie from the University of Galway led us through an engaging session.
​
We were also delighted to see past speaker guest Emma Butler attending one of our Sales Professionals Network events.
​
This event is a shining illustration of how a sub-group within the Regional Skills Forum can effectively engage learners and enterprises, championing skills and lifelong learning.
It's truly exciting to witness the introduction of yet another new microcredentials MicroCreds course tailored for Irish enterprises.
Event Photos 04 October 2023
What a Selling for Founders Masterclass!
6 July 2023
This was an interactive and practical free session to scale your sales!
​
Professor Jonathan Levie and Melissa Moore explained what Founders told them they knew now that they wish they knew when they started, they shared four recommendations for Founder Selling and the 7 Stages of Founder Selling.
​
This was followed by a practical exercise: Opening Sales Conversation and how to Draft a Sales Strategy Document.
​
​
To enroll for this course visit:
https://www.universityofgalway.ie/course s/cpd/micro-credentials/
Telephone +353 (0)91 494066
www.microcreds@universityofgalway.ie
​
​
Event Photos 06 July 2023
The Founder Selling Podcast
Micro-Credentials - The Founder Selling Podcast by Professor Jonathan Levie (Professor of Entrepreneurship and Regional Development at the University of Galway) and Melissa Moore of (The Retail Advisor, CX Sales Trainer, Lecturer, Podcast Host & SPN Steering Group Member).
​
On this podcast, Melissa helps us to understand communicating your vision for your early stage company and understanding how stakeholders (not just customers) value your new offering!
Move the Needle in Sales Event Featuring Chanelle, Lady McCoy and Chloe Gardiner
16th May 2023
Chanelle, Lady McCoy
​
One of Ireland’s Most Successful Business Women, and a Popular Leadership, Business and Motivation Speaker
Co-Founder of Chanelle Medical and of Pureis, the first CBD food supplement range to be clinically tested and proven safe to use, Chanelle, Lady McCoy, is a passionate supporter of women in business and of mentoring young entrepreneurs. Her talks offer candid and unrivalled insights into business leadership and resilience.
Chloe Gardiner
​
Founder and owner of, The Wonky Woolins a multi-award-winning business that provides early-stage children's toys and baby gifts.
Chloe founded The Wonky Woolins at the age of 15 after she found a collection of wonky knitted creatures in her granny's attic which had been passed through her family for generations.
​
In 2020 Chloe recognised another gap in the market and founded Baa Baa Bandits which sells yarns for arm knitting, a technique using your arms instead of knitting needles to make stitches. From there the businesses went on to receive accolades from Three, Google, GSEA by EO and former Dragon on Dragons Den UK, Theo Paphitis
Event photos - 16th May 2023
Learn from Chanelle, Lady McCoy and Chloe Gardiner on insights into sales leadership and digital marketing innovation from a unique event which took place at the Portershed, Galway on Tuesday, May 16th 2023.
Move the Needle in Sales Event
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28th February 2023
Bobby Kerr
Bobby Kerr, Original Dragon on the hit TV show Dragon’s Den and current presenter on “Down to Business” the popular Newstalk radio business show on Saturday. His business show has a listenership of 130000 listeners having grown it from just 27000 when he started 10 years ago. Speaker Bobby Kerr shares his secrets of sales success!
Emma Butler
Emma Butler, Senior Trainer at Sales Sense International gives an overview and insight into Sales as a career and the milestones it achieves for any business
Alan Kerins
Alan Kerins is a leadership development specialist and peak performance coach. He founded the “Inner Winner Institute”. Alan Kerins speaks on how to help you develop your peak performance in sales!
Sales Professionals Network Business Breakfast Event
30 March 2022
Grow your sales using consumer psychology!
With expert speaker Dr. Denis O'Hora
Denis is an experimental psychologist and behavioural scientist. He's an Associate Fellow of the Psychological Society of Ireland, a Fellow of the Association for Contextual Behavioural Science and a member of a number of other psychological societies. Denis O'Hora is the course director of the MSc in Consumer Psychology and the Postgraduate Diploma in Consumer Behaviour and Analytics at NUI Galway.
PLUS learn about funded sales training available from NUI Galway, GMIT, Galway Executive Skillnet, ITAG Skillnet, GRETB, MSLETB and more...
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View the recording of the SPN Business Breakfast Event below
Your Future In Sales
24th February 2021
​
This exciting event featured panellists from industry highlighting the opportunities available in sales, along with personal stories from career changes in the West who made the leap into successful sales careers!
​
Storytelling for Sales
December 2020
This intriguing workshop helps professionals to understand what a story is, how and when to use it to increase sales!
The course presentation can be found here:
Storytelling-for-Sales-Professionals-.pptx (size 1 MB)
​
Additional handouts from the course can be found below:
​
Marketing & Sales Strategy Alignment
17th July 2020
NUI Galway and Galway Executive Skillnet partnered to bring this insightful webinar from guest lecturer Ruairí Conroy, VP Global Sales at Siteminder.
Along with extra guidance from John McArdle, VP Worldwide Sales at Channel Mechanics, and Chair of the Sales Professionals Network
The full 1 hour recording is available to view directly here
Or for faster or more selective viewing these individual clips cover the main topics:
​
-
5 Common Pitfalls When Launching Your Channel 6 mins: here
-
Where Established Vendors Scaling their Channel Come Unstuck 6 mins: here
-
What A Solid Channel Strategy and Plan Look Like 6 mins: here
-
The Skills and Profiles Needed to Build/Scale a Channel 6 mins: here
-
Top Tips for Building Your Channel Right, First Time 2 mins: here
​
​
The MEDDIC Sales Process
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A great methodology to ensure we know the “Main Economic Buyer”. This can be anyone from a CEO to CFO in todays climate rather than a line of business owner, procurement team (who are rarely the main economic buyers – but they have to ensure their formal process is adhered to) or technical people (technical people usually only influence / recommend – unless the purchase can be made on a credit card they often don’t have such authority to make the final purchase). It’s just a framework – it may seem heavy but you can create your own templates / questions to drive conversations for each letter in MEDDPIC and ensure you have an answer for each.
​
Sales Storming - Speaker presentations
July 2020
These sessions are not recorded as it's a safe space for companies to share issues they are facing. However each session has a key speaker, and the presentations can be found here:
​
July 8th 2020
Darragh O Connor, Director of Corporate Sales - Glenlo Abbey/Harbour Hotel
​
July 15th 2020
Noreen D'Arcy (D'Arcy PR & Marketing) & Fergal O' Connor (BuyMedia)
​
July 22nd 2020
Horkans Garden Centre & Essential Food Trails
​
​
​
​
​
​
​
​
​
July 29th 2020
​
​
Using 3D Digital Tools to Make Sales
Expert speaker Boyan Grigov takes the Sales Professionals Network members through a series of options to showcase products online.
Content Creation to Maximise Sales During Turbulent Times
Thursday, 23 April 2020, 10am
Learn from 3 West of Ireland based B2B and B2C companies on how to:
​
-
Create Content for Online Sales during challenging economic circumstances.
-
Be ready with the right content and a skilled team in place for when the market restarts.
-
Overcome obstacles in content creation for direct & indirect sales teams.
​
​
Founder Sales Business Breakfast Brainstorm
26 November 2019
Venue: Portershed Galway
​
Facilitators: Jonathan Levie (NUI Galway), John McArdle (Channel Mechanics), Denise Rocks (West Regional Skills Forum)
​
The aim of the event was:
​
- To identify key skills needs for possible Founder Sales course module development
- ​To support peer learning between business founders and salespersons in the West Region
- To offer a networking opportunity for entrepreneurs of the West Region
​
See Youtube video on The Two Most Important Rules of the Sales LifeCycle!
The Future of Sales: Free Business Breakfast
7 November 2019
The Sales Professionals Network, an initiative of the West Regional Skills Forum hosted a Business Breakfast on ‘The Future of Sales’ in the Maldron Hotel, Sandy Road Galway at 7.30am on Thursday 7th November 2019.
This event, in partnership with the Galway Chamber of Commerce was an exciting opportunity for sales professionals, and for businesses based in the West, to learn from those at the cutting edge of sales, globally and in Ireland.
​
For more information see link to presentation here.
HOW TO NETWORK FOR SALES
WEBINAR WITH EXPERT SPEAKER KINGSLEY AIKINS
16th September 2019
The Sales Professionals Network hosted a webinar on networking for Sales on 16th September with expert speaker Kingsley Aikins from The Networking Institute. Kingsley provided great insight and advice on how to build and expand your network and how to reach one's full potential through networking.
​
You can access the recording of the webinar below:
Visit The Networking Institute website for more great tips on networking!
Sales Professionals Network Business Breakfast Event
30 March 2022
Grow your sales using consumer psychology!
With expert speaker Dr. Denis O'Hora
Denis is an experimental psychologist and behavioural scientist. He's an Associate Fellow of the Psychological Society of Ireland, a Fellow of the Association for Contextual Behavioural Science and a member of a number of other psychological societies. Denis O'Hora is the course director of the MSc in Consumer Psychology and the Postgraduate Diploma in Consumer Behaviour and Analytics at NUI Galway.
PLUS learn about funded sales training available from NUI Galway, GMIT, Galway Executive Skillnet, ITAG Skillnet, GRETB, MSLETB and more...
​
View the recording of the SPN Business Breakfast Event below
Your Future In Sales
24th February 2021
​
This exciting event featured panellists from industry highlighting the opportunities available in sales, along with personal stories from career changes in the West who made the leap into successful sales careers!
​
Storytelling for Sales
December 2020
This intriguing workshop helps professionals to understand what a story is, how and when to use it to increase sales!
The course presentation can be found here:
Storytelling-for-Sales-Professionals-.pptx (size 1 MB)
​
Additional handouts from the course can be found below:
​
Marketing & Sales Strategy Alignment
17th July 2020
NUI Galway and Galway Executive Skillnet partnered to bring this insightful webinar from guest lecturer Ruairí Conroy, VP Global Sales at Siteminder.
Along with extra guidance from John McArdle, VP Worldwide Sales at Channel Mechanics, and Chair of the Sales Professionals Network
The full 1 hour recording is available to view directly here
Or for faster or more selective viewing these individual clips cover the main topics:
​
-
5 Common Pitfalls When Launching Your Channel 6 mins: here
-
Where Established Vendors Scaling their Channel Come Unstuck 6 mins: here
-
What A Solid Channel Strategy and Plan Look Like 6 mins: here
-
The Skills and Profiles Needed to Build/Scale a Channel 6 mins: here
-
Top Tips for Building Your Channel Right, First Time 2 mins: here
​
​
The MEDDIC Sales Process
​
A great methodology to ensure we know the “Main Economic Buyer”. This can be anyone from a CEO to CFO in todays climate rather than a line of business owner, procurement team (who are rarely the main economic buyers – but they have to ensure their formal process is adhered to) or technical people (technical people usually only influence / recommend – unless the purchase can be made on a credit card they often don’t have such authority to make the final purchase). It’s just a framework – it may seem heavy but you can create your own templates / questions to drive conversations for each letter in MEDDPIC and ensure you have an answer for each.
​
Sales Storming - Speaker presentations
July 2020
These sessions are not recorded as it's a safe space for companies to share issues they are facing. However each session has a key speaker, and the presentations can be found here:
​
July 8th 2020
Darragh O Connor, Director of Corporate Sales - Glenlo Abbey/Harbour Hotel
​
July 15th 2020
Noreen D'Arcy (D'Arcy PR & Marketing) & Fergal O' Connor (BuyMedia)
​
July 22nd 2020
Horkans Garden Centre & Essential Food Trails
​
​
​
​
​
​
​
​
​
July 29th 2020
​
​
Using 3D Digital Tools to Make Sales
Expert speaker Boyan Grigov takes the Sales Professionals Network members through a series of options to showcase products online.
Content Creation to Maximise Sales During Turbulent Times
Thursday, 23 April 2020, 10am
Learn from 3 West of Ireland based B2B and B2C companies on how to:
​
-
Create Content for Online Sales during challenging economic circumstances.
-
Be ready with the right content and a skilled team in place for when the market restarts.
-
Overcome obstacles in content creation for direct & indirect sales teams.
​
​
Founder Sales Business Breakfast Brainstorm
26 November 2019
Venue: Portershed Galway
​
Facilitators: Jonathan Levie (NUI Galway), John McArdle (Channel Mechanics), Denise Rocks (West Regional Skills Forum)
​
The aim of the event was:
​
- To identify key skills needs for possible Founder Sales course module development
- ​To support peer learning between business founders and salespersons in the West Region
- To offer a networking opportunity for entrepreneurs of the West Region
​
See Youtube video on The Two Most Important Rules of the Sales LifeCycle!
The Future of Sales: Free Business Breakfast
7 November 2019
The Sales Professionals Network, an initiative of the West Regional Skills Forum hosted a Business Breakfast on ‘The Future of Sales’ in the Maldron Hotel, Sandy Road Galway at 7.30am on Thursday 7th November 2019.
This event, in partnership with the Galway Chamber of Commerce was an exciting opportunity for sales professionals, and for businesses based in the West, to learn from those at the cutting edge of sales, globally and in Ireland.
​
For more information see link to presentation here.
HOW TO NETWORK FOR SALES
WEBINAR WITH EXPERT SPEAKER KINGSLEY AIKINS
16th September 2019
The Sales Professionals Network hosted a webinar on networking for Sales on 16th September with expert speaker Kingsley Aikins from The Networking Institute. Kingsley provided great insight and advice on how to build and expand your network and how to reach one's full potential through networking.
​
You can access the recording of the webinar below:
Visit The Networking Institute website for more great tips on networking!